A 2017 Western Carolina graduate, Adam Bullard joined the Catamount men’s basketball coaching staff under head coach Tim Craft in March 2024. Bullard spent seven seasons progressing on the staff with Craft at Gardner-Webb.
In the 2025-26 season, he guided graduate transfer Julien Soumaoro to eclipse 1,000 career points in his final collegiate season. Redshirt junior Cord Stansberry, who earned third-team all-league honors, led the Catamounts scoring 424 points with an average of 14.1 to lead the squad. He upped his scoring in conference play to 15.7, which included five of his seven 20-point performances and double-figure showings in all but one of the league games. Freshman Samuel Dada led WCU on the glass with 7.6 boards per game as the Catamounts had a league-best 38.9 rebounds per contest. Dada was one of the best in per-game averaging for offensive rebounds at 3.1 boards per game, along with Abdulai Fanta Kabba finished tied for fourth at 2.4 offensive rebounds per contest. WCU finished first in offensive rebounding (13.81), first in rebounding margin (6.52), first in offensive rebounding percentage (36.7%), second in defensive rebounding percentage (74.6%), first in rebounding (38.87), second in rebound defense (32.35), and fourth in steals (6.13).
In his debut season in Cullowhee for the 2024-25 season, he helped guide the senior Bernard Pelote to eclipse 1,000 career points as the senior finished sixth in league play averaging 16.3 points per game to pace the Catamounts. Pelote also finished second in the league with 227 total rebounds and 181 defensive rebounds for WCU. He finished third in league play with 133 total boards while tallying a team-high six double-doubles, including five against SoCon opponents. Redshirt sophomore Marcus Kell had a breakout season with a pair of SoCon Player of the Week awards averaging 14.7 points per game in SoCon play while eclipsing double figures 16 times, including 12 straight to close the season. Classmate Cord Stansberry also set the school-record for free throw percentage on the year at 91.3 (min. 70 makes). As a team, WCU led the conference in defensive rebounds per game (28.1) and was second in total rebounds per game (38.4).
Bullard began his coaching career as a graduate assistant under Craft at Gardner-Webb, spending two seasons in the role before being tabbed as the programs Director of Basketball Operations following the Runnin’ Bulldogs first-ever NCAA tournament appearance in 2018-19. He held the operations role for two additional seasons before again earning a promotion on Craft’s staff as the Director of Scouting and Player Development.
Bullard spent the 2023-24 season as an assistant coach at Gardner-Webb, garnering his third promotion during his time at Gardner-Webb. He was also the head coach of the 2018-19 reserve basketball team which played its inaugural season against other collegiate junior varsity programs around the region.
While an undergraduate at WCU, Bullard was a student assistant with Catamount men’s basketball. He received his start in coaching at the high school ranks as he was the head boys basketball coach at the Blue Ridge Early College in Cashiers, N.C., from 2015-17.
Originally from Robbins, N.C., Bullard graduated from Western Carolina with a bachelor’s degree in sport management in 2017 before earning his Master’s degree in sports education at Gardner-Webb in 2019.
Bullard is married to the former Jasmine Duncan of Waynesville, and the couple has a son, Redick.
