Western Carolina University

Brett Ferguson was promoted to assistant coach in September 2020 after spending the previous two seasons as WCU’s Director of Basketball Operations.

“We are extremely excited to have Brett on our staff as an assistant basketball coach,” stated Prosser. He truly is a rising star in the college basketball coaching profession. He possessed vast experience at some of the most successful Division I programs in the nation. He is also fiercely loyal and committed to our program here at WCU as well as our university as a whole. He has more than earned this opportunity and will be a tremendous coach and mentor for our student-athletes."

Ferguson came to Cullowhee in April 2018 after he worked with Powerhouse Hoops, an official member of the Under Armour Association (UAA) in Phoenix, Ariz., as a coach and personal basketball skills trainer for kids ages six through high school. He has been an advanced scout for two NBA teams – the Brooklyn Nets and the Atlanta Hawks – which included acquiring play calls for upcoming opponents.

He also has sales and fundraising experience with both Custom Image Pros and Great American Opportunities, respectively. Additionally, he worked as a carrier sales professional for Echo Global Logistics, coordinating nationwide truck shipments for several large corporations.

Ferguson began his professional career as an intern for the video department of the Big Ten Conference office in Chicago where he worked with both the football and basketball officials including organizing clinics. He then made the move to Rock Hill, S.C., in the summer of 2012 as a graduate student at Winthrop, serving as the men’s basketball video coordinator.

In the fall of 2013, Ferguson returned to his alma mater as the video coordinator for the Michigan State men’s basketball team, again working with a Final Four participant in 2015. He assisted the coaching staff in breaking down game and practice video, while also creating individual player edits for the Spartan team.

A native of Wheaton, Ill., Ferguson is a 2011 graduate of Michigan State where he earned a degree in interdisciplinary studies of social sciences, graduating with honors from the Urban Educators Cohort Program. During his time as an undergraduate, he was a four-year letter winner as a student manager for the men’s basketball team where he worked very closely with the Spartans’ director of basketball operations. He was a part of back-to-back regular-season Big Ten Championships and consecutive Final Four appearances in 2009 and 2010 while at MSU.